- On September 10, 2020
- advertising, branding, cannabis business, cannabis growth, marijuana business, marketing, packaging, research, SEO
It’s an understatement to say that 2020 has been a whirlwind of a year—between COVID-19, climate change, and politics, many cannabis and hemp businesses have struggled. As we near the final quarter of the year, we wanted to share some tips for using marketing to improve and grow your business. Broadening how you visually represent your brand and how you present your message is critical to increasing your brand’s staying power!
So, what are our top 5 steps to upping your cannabis marketing game?
Your brand is your image. It’s how you quickly communicate your message and what your product or company is all about in visual form. Now is a great time to reinforce your brand! Re-design your logo with a new 2020 feel or update your website to include more about your story. People become loyal to products they can relate to personally and will remember you on the shelf better if your style stands out from your competitors.
No matter the state of the market, there will always be new competitors on the shelf next year. Convert browsers to buyers and keep your products on dispensary shelves by keeping your packaging professional and updating your look. Often, simplifying your style to keep the focus on your message, your brand, and what makes your product better than the rest can bring a surprising boost to sales!
Now more than ever, cannabis brands are relying on viral, online marketing campaigns to assist their company growth. While there are still biases and limitations to where cannabis can advertise online, there are a lot more options than before. Pay-per-click ad networks for cannabis and hemp brands do exist and work well to drive additional traffic to your sites. Social networks are slowly loosening restrictions for advertising, as long as the branding is professional. Even more reason to up your branding and packaging design!
Why pay for online advertising when you can generate your own? Hire a professional to make sure your site is fine-tuned for SEO (search engine optimization) and grow your blog or social media channels. Organic content, or content you create and promote yourself, is the best free way to develop a following. It can take dedication and audience research, but creating and sharing organic content that’s properly targeted for SEO and that keeps your audience coming back is how small businesses make it big online.
Have some downtime while business is slow? Take the opportunity to research the market and take a look at what your competitors are doing. Google can be your greatest ally. Use it to your advantage and investigate what trends in the market apply to you. Search for keywords that describe your business and then follow links to other similar companies. Compare them to your own and see where you can improve. Look into the data – subscribe to tools like Google Analytics to see what content people really follow on your website and social media channels.
In conclusion, take this time to review your marketing and branding to see if there are any places for improvement. If not, now is the time to double down on your online efforts. Whether it’s focusing on fine-tuning your website’s SEO or creating a new series of viral content for social media, that extra effort can be what it takes to push you ahead of the competition and keep afloat during these uncertain times.
Ready to take your cannabis or hemp businesses’ marketing to the next level in 2020? Contact our team of professionals at Colorado 420 Websites to help improve your SEO, design, or marketing.