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So, you’ve started your hemp or cannabis business and have your website up and running – that’s great!
However, even some of the classiest looking and highest-ranking cannabis-themed websites, especially popular WordPress and Wix sites, are totally lacking in one major aspect: security.
What does it mean to have a “secure” website for your cannabis business? These days it’s more than just having a proper SSL security certificate installed; it requires taking extra steps to make sure your data, your content, and the overall health of your website stay intact.
While many mainstream online service agencies still consider cannabis businesses “grey market,” it can be even more difficult to get the kind of protection necessary to safeguard your website. You may have an on-site security team, cameras on your grow, and your cash safely locked away–while your website is wide open to vulnerabilities.
What can you do to make sure you’re covered? Hire a professional. Or even better, before you build your website, hire an expert team who have security in mind as a part of their overall strategy – like Colorado 420 Websites!
Preventing Spam and Bots
Preventing bots and spammers is often one of the most difficult and annoying aspects of having a website. Have problems with junk emails, forms coming in through your website with total garbage in the fields, or have lots of meaningless comments in your social media feed? These are signs that your hemp or cannabis website has a problem with bots or spam.
With a few simple steps to ensure you make contact with actual users and not programs, a website expert can help you filter only the contacts you want to hear from. Whether it’s the forms on your website and social media, or an inbox that has become too cluttered to manage, a website security expert can help untangle the mess.
Overwhelming traffic and backlinking from bots and spam can also impact your SEO (search engine optimization) bottom line. Ignoring the problem long term can bog down your website and lose ranking over time.
Stopping Hacking & Virus Attempts
Even worse than spam are the dreaded hacking attempts that can result in your hemp or cannabis website getting a virus or locking you out of your own site. Website experts can recommend things that will keep your website from being a tasty target for hackers. Added security steps include ensuring you have secure passwords, server-level blocking, software-level firewalls, and ongoing traffic monitoring and notifications. Cannabis and hemp websites have seen a huge uptick in bots and hackers looking to break their security in order to lift user’s information and to collect content and data. Make sure the content and product data that makes your cannabis business unique are protected from intrusion!
Protecting Your Intellectual Property
Unfortunately, because cannabis and hemp are not federally legal, many IT organizations still either do no accept cannabis businesses or don’t protect them. Simple things like finding email and website hosting that is fast and secure can be difficult, and can often result in losing hours of work if your site is suddenly pulled for “illicit” content or violating some micro term or condition.
Working with website experts who have experience in the cannabis industry can help prevent a lot of headaches and ensure that your cannabis or hemp website is protected. Don’t lose years of original content because your website isn’t secure, or because navigating IT support is just too hard to talk your way through. Consult an expert who can break down those doors and connect you with the kind of technology that works with you and not against you.
Keeping Your Operation Running Smoothly
Because advertising can be such a labyrinth in hemp and cannabis, your website is often the best place to create original content and drive sales and traffic. That can also make it a honeypot for hackers and spammers since it is the central location of all of your good information.
When your business banks on collecting sales and leads through your website, the nightmare scenario is waking up to a website that’s mysteriously offline. When your cannabis or hemp website isn’t up and running, it means leads lost every hour.
By having a website security expert on your side, you can be sure your hemp or cannabis website is backed-up, monitored, and secured. You’ll have the peace of mind of knowing that none of those valuable contacts will slip through the cracks and that your competitors aren’t beating you because your site looks or performs like it’s broken.
With today’s modern technology, building and setting up a website can be easier than ever. But, with more sophisticated hacking, bots, and spam flooding the market, especially for cannabis sites, having a cannabis website security expert in your corner is a definite safeguard against the internet’s unknown!
Ready to take your security up a notch or get started with a hemp or cannabis website that has a security-forward approach? Contact our expert team at Colorado 420 Websites today!
