It’s true the pandemic has changed the face of both advertising and the cannabis industry, and in 2022, digital marketing is hotter than ever. With more people shopping, browsing and ordering from home, how your dispensary website is received by the public could be the difference between a customer and a bounce!
So, what can your adult-use or medical marijuana dispensary do to get a boost online?
1. Get a Website Redesign to Match Your Brand
The beginning of the year is a great time to look at your marketing to see if it still fits your brand. Setting time aside to redesign your marketing will keep your brand up-to-date and boost its perceived value—whether or not visitors feel like you’re worth the cost at first glance.
Does your website design and logo meet the standards that your brand represents today?
2. Get an SEO Expert to Review Your Site
Just having a website and legal cannabis operation put you ahead of the curve five years ago. Today, there is a lot of competition in the marijuana marketplace, particularly online, where competition can be nationwide. You may already have a great website representing your brand, but there’s more you can do to make sure you get in front of your customers when they search.
Hire an expert in search engine optimization to review your site to make sure it gets the most out of Google by loading fast, error-free. Quality SEO goes a long way in communicating your brand’s message, image, and relevant keyphrasing.
3. Maintain a Blog
The number one way to jump in front of competitors online is to keep an up-to-date blog. Posting frequent, relevant content to your dispensary website not only shows visitors what you’re about, but it also keeps search engines like Google and Bing coming back for more—potentially placing your website higher up on search results pages. Hire a cannabis content writer that can give the right voice and polish to your message.
Create a schedule to collect and gather the week’s most interesting topics and write a brief overview. Good SEO can start as simple as that!
4. Keep Your Social Media Channels Flowing
Many dispensaries are proudly keeping their hustle going, and that’s worth sharing! Keep your social media channels active and keep your messaging focused on your own work. Audiences love to respond to pictures of dedicated, essential dispensary staff working the grind. Find a dedicated member of your team to document your proudest moments and share them on major platforms like Facebook, Instagram, TikTok, and YouTube.
You might be surprised at how large the marijuana audience reaches!
5. Get a Store Locator or Menu app
With more shoppers starting their search online, it’s more important than ever to let your visitors know what you have in stock. New e-commerce style applications make it easier than ever to keep your dispensary’s menu up-to-date with what’s in stock and enable your customers to place orders online. Often these menu apps are easy to integrate into your existing dispensary website.
Growing your dispensary’s website can be one of the most effective steps you can take to get ahead of the competition. Get a leg-up by hiring a cannabis marketing professional to help fine-tune your dispensary’s website design or search engine optimization performance.
Invest in ensuring your customers can easily find the cannabis products they’re looking for by making sure your online marketing represents your brand. Optimizing your dispensary website and branding will do wonders for your return!
Ready to take your cannabis or hemp businesses’ marketing to the next level in 2022? Contact our team of professionals at Colorado 420 Websites to help improve your SEO, design, or marketing.